From the time that goods and services began to be traded in early civilizations, people have been thinking about business. The emergence of specialized producers and the use of money as a means of exchange were methods by which individuals and societies could, in modern terms, gain a “business edge.” The ancient Egyptians, the Mayans, the Greeks, and the Romans all knew that wealth creation through the mechanism of commerce was fundamental to the acquisition of power, and formed the base on which civilization could prosper.
The lessons of the early traders resonate even today. Specialism revealed the benefits of economies of scale—that production costs fall as more items are produced. Money gave rise to the concept of “value added”—selling an item for more than it cost to produce. Even when barter was the norm, producers still knew it was advantageous to lower costs and raise the value of goods. Today’s companies may use different technologies and trade on a global scale, but the essence of business has changed little in millennia.
An era of change
However, the study of business as an activity in its own right emerged relatively recently. The terms “manager” and “management” did not appear in the English language until the late 16th century. In his 1977 text The Visible Hand, Dr. Alfred Chandler divided business history into two periods: pre-1850 and post-1850. Before 1850 local, family-owned firms dominated the business environment. With commerce operating on a relatively small scale, little thought was given to the wider disciplines of business. The growth of the railroads in the mid-1800s, followed by the industrial Revolution, enabled businesses to grow beyond the immediate gaze of friends or family, and outside the immediate locale.
To prosper in this new—and increasingly international—environment businesses needed different, and more rigorous, processes and structures. The geographic scope and ever-growing size of these evolving businesses required new levels of coordination and communication—in short, businesses needed management. Managing production The initial focus of the new breed of manager was on production. As manufacturing moved from individual craftsmen to machinery, and as ever-greater scale was required, theorists such as Henri Fayol examined ever-more-efficient ways of operating. The theories of Scientific Management, chiefly formulated by Frederick Taylor, suggested that there was “one best way” to perform a task. Businesses were organized by precise routines, and the role of the worker was simply to supervise and “feed” machinery, as though they were part of it. With the advent of production lines in the early 1900s, business was characterized by standardization and mass production.
While Henry Ford’s Model T car is seen as a major accomplishment of industrialization, Ford also remarked “why is it every time I ask for a pair of hands, they come with a brain attached?” Output may have increased, but so too did conflict between management and staff. Working conditions were poor and businesses ignored the sociological context of work—productivity mattered more than people.
In the 1920s a new influence on business thinking emerged—the Human Relations Movement of behavioral studies. Through the work of psychologists Elton Mayo and Abraham Maslow, businesses began to recognize the value of human relations. Workers were no longer seen as simply “cogs in the machine,” but as individuals with unique needs. Managers still focused on efficiency, but realized that workers were more productive when their social and emotional needs were taken care of. For the first time, job design, workplace environments, teamwork, remuneration, and nonfinancial benefits were all considered important to staff motivation.
In the period following World War II, business practice shifted again. Wartime innovation had yielded significant technological advances that could be applied to commerce. Managers began to utilize quantitative analysis, and were able to make use of computers to help solve operational problems. Human relations were not forgotten, but in management thinking, measurability returned to the fore.
Business over the InternetUnlike traditional marketing where you can only handle the cost, Search Engine Optimisation drives in more traffic, hence increasing the number of customers. The democratization of media and connections has introduced unprecedented power into the hands of SEO specialists. But with that power comes all manner of responsibilities. Most marketers utilized Search Engine Optimisation as a way to create personal experiences, including personalized offers. Identifying the terms that searchers use in Google search and other search engines provides direction on what existing content can be optimized and what new content can be created. The content on a product page can help your buyers decide whether that particular product fits their needs and arm them with info to sell to others in their business. Lets work on turning you into the authoritative, relevant, expert business or individual that you are, and stop trying to circumvent a system that is getting better by the day.
If you work with a professional SEO company, you'll be able to focus on doing what you do best - running your business - while the SEO Agency take care of the rest. Web site optimisation still remains a major priority for most stores as it can lead to a consistent flow of targeted visitors. Search Marketing requires maintenance, consistent content creation, and patience to see long-term results and that doesnt include the time and money it requires to recruit and onboard new employees. Once someone lands on your site, what happens? Do they read your content or bounce to look for other options? With a SEO expert ensuring the success of your online marketing program, you can focus your attention back on running your business.
Searches are performed with intent - the user wants to find specific information, rather than just land on it by happenstance; search is also different from browsing, or clicking around links on a web page. A specialised digital marketing agency can take SEO off of your plate, so you can pour all of your resources into managing and running the business. It will be interesting to see how the developments in the Search Engine Marketinglandscape will also reshape marketing in general. Internal linking isn't just useful for keeping visitors on your own website longer. It is a positive ranking signal for search engines. Dedication and hard work have a special tendency to snowball over time with this kind of work. With a tech-savvy SEO services who has marketing experience and knows the technical side, you can easily meet your marketing goals and get a better return on investment.
You need to understand the Google search engine landscape to know how to move ahead of the competition. The more your SEO ranking rises, the more valuable your business becomes. When formulating a SEO strategy, it is paramount to be extremely specific with setting goals as you begin to strategize. Someone who specializes in Search Marketing is usually well-versed in on-page, off-page, and technical Search Engine Optimisation. It’s important that your content be unique and differentiated. Content that can be found on 100 other sites is not going to attract many links. Even if the content is original, it should have something to offer or say that differentiates it from other content, rather than simply being a rewrite of someone else’s article. Make sure that your SEO consultancy knows what search engine recommendations are.
Theres no doubt that search engines are the best way to get your business seen online, but we all know that it can be a battle to get to the top. Traffic on search engines is the best traffic as you do not have to push out advertisements to persuade people to buy. SEO can be seen as delivering low potential profitability and little projected loyalty and there is little fit between the company’s offerings and the customers' needs. As technology advances and the digital landscape evolves, trends within Search Marketing also evolve. With new metrics and ranking factors in force, its not surprising that so many digital marketers are questioning whether or not Search Engine Marketing is worth their money and time. Unless you want to become a SEO specialist yourself, there is no point in spending your time trying to keep up with Googles changes.
The most experienced SEO companies stay up-to-date with the latest changes in search engine optimization, which allows them to update your strategy to ensure long-term success for your companys site. As a core digital marketing strategy, there are plenty of reasons to invest in Search Engine Optimisation to boost brand awareness, reach more customers, and earn more revenue online. Business owners may not always have the time or the willingness to learn about the strategy of applying Search Engine Optimisation. Behind the scenes, theres a lot that goes into SEO. As Google has had the time and energy to invest in their search algorithm, the search results now tend to the populated with sites that place a focus on user experience. This means that your site can benefit greatly by focusing on improving the experience a user has on your site. A freelance SEO knows that content quality and user experience are the most important elements of search engine optimization.
Google is very particular about how sites are ranked and people know this. SEO companies have the experience that allows them to get things done with minimal strain and wastage of resources. Use a targeted and integrated communication approach when it comes to SEO. What changes have you made historically that produced significant value? The role of Search Engine Marketing within an organization is absolutely not of a standalone team, no matter how good the people on the team are. A recommended SEO Consultant will be on top of all the changes and can take the burden of ensuring your content ranks well off your hands.
Search Marketing Agencies need to make the right decisions about what to do, what to spend, and how to place key people in the right roles to harness their time and energy. With an SEO strategy of your own, you can keep up with - and ideally, move ahead of - your competitors to stay competitive within your industry. Search Engine Marketing is complex, and its important to do it right. As well as listing pages which the search engine determines as relevant for the search performed based on the text it contains and other factors such as links to the page, the SERPs also contain other tools which searchers may find useful. The creation of an Search Engine Marketing experience takes into account all facets of digital marketing as one cohesive unit. A freelance SEO consultant can spend years learning how to analyse data in order to improve content and help businesses grow.
Search Engine Marketing experts will have much more experience in implementing SEO techniques, as well as having good contacts that can be used in various elements of the process. The right SEO strategy can also help you improve your brands PR and move ahead of your competitors. The most effective Search Engine Optimisation consultants will be digital marketers, ready to link your optimisation efforts to a comprehensive strategy.